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GROWING ORGANIC SEARCH BY 30X FOR A PRODUCT COMPANY

Marketing Strategy Creation, Writing, Targeting, Design, Video content creation, Personal
Brand Growing, Lead Generation, Content Process Building, Team Management.
LinkedIn, Twitter, Reddit, Quora, Facebook, Website Blog, Website Landing Pages, Ebooks.

NEEDS OF THE BUSINESS

aqua cloud is a German product company providing a test
management tool for QA teams.


aqua cloud contacted me with these goals for content communications:

  • B2B lead generation

  • Brand awareness growing

  • Building brand community from a scratch

  • Engaging with the community to get insights for the product team

At aqua cloud, I've done research and documented an ICP
profile.


Our ideal customer was a QA Manager / Team Lead whose team
was growing and seeking for a solution to manage test
data, optimize the process, and speed up software releases.


Despite the fact that our main users were testers, the decision
makers regarding the tool purchase were Team Managers
. That's
why we decided to focus on content targeted at QA Managers.

NEEDS OF THE AUDIENCE

SOLUTION

I've built a content strategy that was based on creating content for different purchasing funnel levels.

For the top of the funnel (TOFU) we provided helpful information for ICP's questions or pain points mentioning that proper test management is helpful in resolving this problem.

  • The main call to action: subscribe to our emails, download ebook.

  • Types of content: blog posts, social media posts, groups and forums posts.

For the middle of the funnel (MOFU) we gave our audience as much information as possible to make a decision + stimulated them to try aqua free trial.

  • The main call to action: Try free trial

  • Types of the content: blog posts, social media posts, groups and forums posts, emails.

For the bottom of the funnel (BOFU) we gave information about specific features of aqua to understand if our tool meets their challenges and needs fully.

  • The main call to action: Try free trial

  • Types of the content: blog posts, social media posts, groups and forums posts, emails.

Some other points our content strategy included:

  • SEO-optimisation of blog articles and website pages

  • Gary Vee content distribution approach (every big piece of content we transform to 10+ smaller ones)

  • Publishing in listicles (TOP ... tools for test management)

  • Creating content for PPC campaigns

  • Email marketing (including multichannel outreach)

  • A/B testing for website conversion optimization

blog for saas company
social media marketing for SaaS company
social media marketing for SaaS company

RESULTS OF MY WORK WITH AQUA CLOUD

  • Duration: 1 year 10 months;

  • Built and implemented content and social media strategy;

  • Updated company website from 3 landing pages to 45 pages;

  • Grew organic search traffic by 30x;

  • Grew LinkedIn and Twitter communities organically;

  • aqua was mentioned on popular tech media like DZone and Hackernoon;

  • aqua was mentioned in the top test management tools ratings getting first-line search results;

  • Built an agile task management process for the marketing team in ClickUp (Sprint planning) and created documentation of the process.

GROWING ORGANIC LINKEDIN REACH UP TO 50K FOR A SOFTWARE AGENCY

Marketing Strategy Creation, Writing, Targeting, Design, Video content creation, Personal Brand Growing, Lead Generation. Instagram, Facebook, Twitter, LinkedIn, Reddit, Quora

NEEDS OF THE BUSINESS

Redwerk is a software development agency providing IT services for businesses worldwide. The company was actively growing, so it needed both customer brand and HR brand communication.

Goals for customer brand social media communication:

  • Increasing customer brand awareness

  • Nurturing existing clients and leads

  • B2B lead generation

 

Goals for HR brand social media communication:

  • Increasing HR brand awareness

  • Lead generation (receiving relevant CVs on website)

While working with Redwerk, I had two target audiences: potential clients and potential employees.

Potential clients had high service standards, so they were looking for agencies that could provide them with good quality, well-organized processes, and good customer support. On social media, they were looking for clear information about our services, clients, case studies, the way we organize our work, and what experts we have on board.

Potential employees were exploring what distinguishes us from other outsourcing software companies, what projects we work with, and what are our values.

NEEDS OF THE AUDIENCE

SOLUTION

I created a content plan containing 70% rubrics for customer brand development and 30% rubrics for HR brand development.

We started active communication about our services, case studies, clients' reviews, employees' reviews, announcements of the new partnerships, news about the team, our culture and values, and FAQ.

It included Instagram, Facebook, Linkedin, and Twitter corporate communication, personal brand growing of key managers of the team, exploring and engaging Reddit, Quora, Slack, and Facebook group communities, testing different social selling techniques, Facebook and Linkedin acquisition and remarketing campaigns.

Corporate pages communication

We started active communication about our services, case studies, clients' reviews, employees' reviews, announcements of the new partnerships, news about the team, our culture and values, FAQ.

social media marketing for software agency
social media marketing for tech company

Personal brand growth with Linkedin

We created engaging content on the personal pages of key managers of the company. Testing different storytelling techniques brought us up to 50K organic post reach and dozens of connection requests per day from top managers.

linkedin statistics
linkedin statistics
linkedin statistics

RESULTS OF MY WORK WITH REDWERK

  • Duration of my content marketing services: 1 year;

  • Growing Instagram audience by 56%;

  • Growing organic LinkedIn reach up to 50K;

  • Growing website B2B conversions from social channels by 466%;

  • Growing received CVs from social channels by 12 times;

  • Created a flow of effective communication with potential clients on social media, nurturing leads and clients.

Book a free 15-min call with me

Let's grow your business together

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